The possible coming together of online retailers Amazon and Flipkart is likely to face close scrutiny on competition issues as the combined entity will be a dominant player in the fast growing Indian e-commerce market, according to experts.
While there is no formal announcement from any quarter on the possible multi-billion dollar deal, reports indicate that discussions are going on.
Engaged in intense competition, home-grown Flipkart and Amazon India are leading players in the Indian online retail market place.
Deals beyond a certain threshold require the approval of Competition Commission of India (CCI) before they are consummated. In cases where the watchdog finds possible anti-competition issues, it can call for remedial measures to address the concerns.
“The Amazon Flipkart deal will have to take the approval of CCI in order to sail through. CCI will have to examine the relevant markets and the combined market share of the two parties, which in this case would be around 80 per cent (which) would pose challenges to the deal,” consultancy Corporate Professional’s founder Pavan Kumar Vijay said.